Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity | Nachrichten Heute – Aktuelle News aus Deutschland & der Welt

Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

Quelle: TomsHardware.de - 28-03-2026


The "This is an Xbox" marketing campaign was met with severe backlash from pretty much everyone outside Microsoft's top brass. Now, it seems